ATMOSPHRS has a habit of updating their logo for each new album and it felt like it was time to transition. We simplified its shapes, pushing it almost to the limit of the tipping point.

CHALLENGE

The main themes of ATMOSPHRS have always been the place of humans in their environment. While the music evokes the chaos and great vastness of the universe, the lyrics often questions the relationship of humans to nature.

With the new singles, Atmosphrs enlarges its themes from collective to individual questioning. The environmental challenges allies with contemporary social challenges, the vastness of the universe with the seemingly ever-expanding consumers society at the cost of individual valuation and personal relationships.

PROPOSITION

Exploring the inspiration the artist finds in science-fiction, placing a human figure in the center of a system, machinery, both limiting and augmenting it.

Techincally, we also confronted human to technology: we first had a photoshoot of the artist, then passed the pictures through AI, letting the technology take over the human, and graphically labelling him.
Humanity both in its scientifical & emotional meaning, shouldn’t be forgotten in the process of evolution.