De Flexperts
STatus
Freelance Graphic Designer
Client
De Flexperts
Logo design and design system for a new service connecting flexi-jobbers to hiring companies, with an expertise in administration, store operation, payroll, sales, marketing, reception, accounting, …
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CHALLENGE
De Flexperts came to me with 2 requirements: use a red-orange-yellow palette and show their tagline visually: “Flexi-job superforces”: make it super-hero but keep it professional. It should be easy to work with, as the client doesn’t have in-house designers.
PROPOSITION
Finding the fitting balance between a subtle superhero badge icon and a minimal wordmark, while an accent on flexibility. The super-hero concept was developed further in the imagery.
