Gift Cards City of Genk
STatus
Project Creator – Graphic Designer
employer
Stad Genk
client
Art Direction
Packaging for the City of Genk’s gift card.
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CHALLENGE
Does Es Genk is an initiative of the city of Genk to promote shopping in the city, offering gift cards the citizens can use in many different partnering shops.
PROPOSITION
Doe Es Genk just has a logo but no further visual Identity. I used the recognizable N letter shape to create patterns and decorations, and colours fitting to the golden card.
