De Auto Van Morgen

Graphic Design, Layout, Marketing, Publishing & DTP, Support, Visual Identity

STatus

Outsourced Graphic Designer – MediaComm ⨯ Mediafin

proJect management

Koen Strobbe

art direction

Matteas Praet

Logo design, design system and layout for a series of sponsored content about the car of tomorrow (“De Auto van Morgen” in Dutch & “La voiture de demain” in French) in de Tijd and l’Echo.

CHALLENGE

The series exploring a wide range of hypothesis & solutions for tomorrow’s system of locomotion, its visual identity had to evoke the concepts of future and cars without being too specific.

PROPOSITION

For the logo, the lettertype shows a bright silhouette of the top of a car, keeping it a vague hypothesis.
We chose illustrations for the image to avoid being to specific, while keeping a futuristic and minimalistic vibe in the choice of fonts and colours.