CHALLENGE

Nonomo went through a big transformation, changing owners, refining and upgrading their products. The visual identity needed to be upgraded too, but there was a request: keep the logo and the brand colour.

While the product is meant to cocoon and swing babies to sleep, it is also to be enjoyed by parents for their interior: great attention was put in finding beautiful materials, lines and colour for a scandi inspired look.

PROPOSITION

With a small tweak to the wordmark upgraded with a line icon and a softened up brand colour, expanded with its natural colour palette, the new visual identity sets off on a more minimal, calming and higher end look.

2021

2022

All of the brand assets and applications were developed in that idea: a warm, bright and restful brand, inspired by nature, skillfully developed both for babies and their parents.