Ruim Uw Rommel Op
STatus
Project Creator – Graphic Designer
employer
Stad Genk
Art Direction
Music
video
Ayby Cetin
Campaign against urban littering in the city of Genk, a unique collaboration between the City of Genk, rappers Zio Io & Johnny September and videomaker Ayby Cetin.
Ruim uw rommel op means “clean up your mess”.
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CHALLENGE
The City of Genk worked with local rappers and video makers to create a song and a music video raising awareness against littering in the streets. Visuals were needed for teasing and promotion on urban displays and online.
PROPOSITION
A graphic composition of trash silhouettes with contrasting colors teases de release of the song. To promote the song once it was released, a visual with a picture of the rappers who are known and recognizable for locals.
