Sport in Genk Brochure
STatus
Project Creator – Graphic Designer
employer
Stad Genk
Art Direction
Dries de Krom
copy
Tanith Van Damme, Vanessa Broux, Margot Cafmeyer
A brochure presenting the sporting possibilities for the citizens of Genk: activities, lessons, facilities, events, …
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CHALLENGE
The city of Genk has a broad sporting offer, targeted at different slices of the population as it tries to promote a healthy lifestyle to their citizens.
PROPOSITION
Using the existing fonts & colors of the visual identity of Sport in Genk, I added for more dynamics a slanted crop on pictures and some playful lines or shapes echoing sporting fields and courts. A color code was used to structure the broad offer.
